The Bennetts British Superbike Championship will maintain its long-standing partnership with Monster Energy into the 2021 season, following an extended agreement with series rights holders MotorSport Vision Racing.
The continuation of Monster Energy’s Official Sponsors status in 2021 marks the tenth season of association with Britain’s leading motorsport Championship, as the global brand serves as the Official Energy Drink of the Series.
The sponsorship activation will see the recognisable Monster Energy ‘M’ branding at each of the eleven rounds of the Bennetts British Superbike Championship, in addition to their affiliation with the McAMS Yamaha team and riders Jason O'Halloran and Tarran Mackenzie.
The first visit of the season to Brands Hatch in July will also feature as a showcase Monster Energy Round as the Bennetts BSB riders battle to be crowned the ‘Monster Energy King of Brands’. The summer event is traditionally one of the highlights of the season and brings an added dimension of activation during the weekend.
Monster Energy’s VP Marketing EMEA - Jimmy Goodrich commented: “British Superbikes has been a key part of Monster Energy’s long-established relationship within racing, and a ten-year partnership with the Championship is a very important milestone we’re really glad to recognise as we renew our commitment. BSB remains a fantastic showpiece for racing and has given us and fans alike some incredible spectacles over the past decade. Congratulations to Stuart and his team for continuing to grow the Championship and we, like the many fans around the UK and beyond, are looking forward to being trackside once again for 2021 onwards.”
Bennetts British Superbike Championship Series Director Stuart Higgs concluded: “Monster Energy is one of our longest standing partners and their globally recognised brand is synonymous with the adrenaline-fuelled world of motorcycle racing. I am delighted that we can continue our partnership into a tenth season as they utilise multi-platform of both championship and team sponsorship with McAMS Yamaha to drive their brand promotion in Britain’s leading motorsport series.”