British Superbike Championship celebrates extending Prosecco partnership into 2026 season

British Superbike Championship celebrates extending Prosecco partnership into 2026 season

10 March 2026

The British Superbike Championship has extended its partnership with Lanchester Wines ahead of the Championship’s 30th anniversary season. The renewed agreement with commercial rights holder MotorSport Vision Racing (MSVR) will see Lanchester Wines continue as an Official Supplier to the British Superbike Championship.

Lanchester Wines imports Baglietti Prosecco into the UK, with the distinctive Baglietti No.10 Prosecco bottles and magnums once again taking pride of place in BSB podium celebrations throughout the 2026 season. The eye catching bottles have become something of a trophy in their own right. This year, the new black glass magnum adds a striking and premium finish to the winners’ celebrations.

Cristian Tombacco, the winemaker behind Baglietti, said: “Prosecco is for a celebration and what better celebration is there than standing atop the podium. We’re proud to sponsor the 2026 BSB season and support the UK’s premier motorbike racing series.”

The 30th anniversary season gets underway at Oulton Park over the May Bank Holiday weekend (May 2/3/4).

British Superbike Championship Series Director Stuart Higgs said: “In a celebratory anniversary season, I am pleased that Lanchester Wines will continue as a supplier and partner to the Championship. BSB podium celebrations provide a strong connection between riders and fans, and Baglietti No. 10 Prosecco has become a recognisable part of those moments.”

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