The British Superbike Championship is delighted to announce ITS, as a new official partner ahead of the 2026 season, which gets underway at Oulton Park this May Bank Holiday weekend (May 2/3/4).
The new agreement with series commercial and media rights holder MSVR, will see ITS become the Official Tools Retail partner to the series.
ITS has been serving trade and DIY enthusiasts for over 40 years, giving customers all the tools they need, supplying power tools, hand tools, accessories, workwear, fixings and more. The brand will feature prominently with trackside branding, along with naming rights to one of the biggest events on the calendar, the first visit to Brands Hatch in July for the ITS King of Brands round.
Freddie Lee, Sales Director, ITS, said: “We’re very excited to be partnering with the British Superbike Championship this season. BSB is fast, competitive, and driven by performance - everything ITS stands for.
“This partnership gives us a powerful platform to connect directly with our end users, and we’re excited to be trackside throughout the season, meeting customers and showcasing what ITS is all about. We’re looking forward to an incredible season ahead.”
British Superbike Championship Series Director Stuart Higgs commented: “As we continue the countdown to the new season, I am delighted to welcome ITS to the series as our latest and newest official partner. We look forward to working together on this new partnership as the company continues its ambitious expansion.”