The British Superbike Championship (BSB) has appointed Harlequin Teamwear as its Official Merchandise Supplier ahead of the 2026 season. This will see Harlequin design and make merchandise that will be available for supporters to purchase at BSB race weekends, as well as online – with orders dispatched daily.
Harlequin Teamwear is already a familiar name in the BSB paddock, supplying teams across a number of series, and has extensive work across motorsport, such as supplying seven teams in the British Touring Car Championship in 2025. With a proven track record in delivering high-quality, fan-focused motorsport clothing, Harlequin brings extensive experience, and has a customer-focussed approach which is key for this role.
The new BSB merchandise range will feature a choice of high quality apparel and comfortable leisurewear, reflecting Harlequin’s understanding of what fans would like both at circuit and away from the track. A full spectrum of styles will be offered, including sublimated, printed and embroidered garments, plus a special collection will also be produced to celebrate the Championship’s 30th anniversary in 2026. Alongside apparel, the range of merchandise will include accessories and collectibles.
Harlequin Teamwear Directors Liam Barnett and Jason Roberts commented: “We would like to thank Stuart Higgs and the British Superbike Championship for the opportunity to take on this role. It’s with great pride that we have been appointed the official merchandise supplier for such an iconic series. We’re passionate about delivering merchandise for supporters, and we’re looking forward to seeing everyone trackside once the new season gets underway.”
Further announcements and product reveals will be shared in the build-up to the 2026 season.