The Bennetts British Superbike Championship will feature a new partnership ahead of the 2024 season as leading transport and logistics company DFDS embark on a collaboration with the UK’s biggest motorsport series.
DFDS provide safe, reliable, and efficient movement of people and goods across Europe, ‘Championing the Seas’ after again retaining their title as Europe’s Leading Ferry Operator at the 2024 World Travel Awards for the 13th consecutive time.
The new partnership opens exclusive discounts for Bennetts BSB fans and competitors throughout the season with a dedicated DFDS website page, whilst their new trackside branding will highlight the association at each of the eleven rounds of the series.
Will Sonner, UK Partnership Manager at DFDS, commented: "DFDS are delighted to be partnering with Bennetts British Superbike Championship for the upcoming season. Now in our 156th year, we appreciate the value of strong collaboration with great sporting events, contributing to our goals of inclusiveness and diversity for all. We very much look forward to meeting and welcoming many crews and supporters across the UK and Europe over the course of the season and beyond.”
Bennetts British Superbike Championship Series Director Stuart Higgs commented: “It is fantastic to announce a new partnership with DFDS as together we aim to make them the go to destination for the Bennetts BSB community seeking transport solutions between the UK and the Continent.
“DFDS has one of the largest route networks in Europe with around 60 ferries and 20 ferry routes, offering freight and passenger route solutions and we hope this new partnership will bring DFDS forward as the Sea Carrier for all motorsport travel across the Channel."
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