McAMS has increased their presence in the Bennetts British Superbike Championship, the UK’s biggest motorsport series, following a new partnership with series organisers MotorSport Vision.
McAMS is already well established within the British Championship; McAMS first appeared as a team partner in 2014 before increasing their involvement with team title sponsorship in 2017. This began a long and successful collaboration with Yamaha including becoming 2021 British Superbike Champions as McAMS Yamaha. The association with the manufacturer continues this season with the new McAMS Racing Yamaha team.
The new Official Partner status with the Bennetts British Superbike Championship will see McAMS and their sister Company Bond Turner Solicitors showcased prominently at each of the eleven rounds of the season. Bond Turner are specialist Solicitors with over 25 years’ experience dealing with accidents for innocent victims
The McAMS brand will receive Official Motorcycle Accident Specialist status whilst CAMS is the Official Cycle Accident Specialist with highly visible trackside branding at each event.
The McAMS & Bond Turner partnership will be further emphasised by becoming the Round Sponsor to the two Oulton Park rounds, as the local circuit to their Lancashire head office.
McAMS Sales Director Valentina Slater commented: “We have been involved in the Bennetts British Superbike Championship for over a decade, primarily through our team sponsorships first with JG Speedfit Kawasaki, then as the title sponsor of McAMS Yamaha and now through our relationship with the McAMS Racing team.
“Each relationship we have had within the series has been a huge success and proved valuable to us as a company, so when the opportunity arose to join MSVR as a Bennetts BSB series sponsor for McAMS and our legal services arm, Bond Turner, it made sense for us to do it. Ultimately, we are fans of motorcycling so it is great to be able to give something back and we look forward to seeing the McAMS and Bond Turner branding trackside this year!”
Bennetts British Superbike Championship Series Director Stuart Higgs concluded: “I am delighted to welcome McAMS as an Official Partner to the series. They are one of the most long established team partners so to be able to increase their association and presence within the championship is fantastic for everyone involved. We are now looking forward to working with them and building on our existing relationship to bring all of their identities to our global audience.”