The newest and most anticipated UK national motorcycle racing series for a generation, the BMW Motorrad F 900 R Cup has announced a title sponsorship agreement with ABK Beer 0%.
The ABK Beer 0% BMW Motorrad F 900 R Cup will run alongside the 2023 Bennetts British Superbike Championship and was devised to be accessible for aspiring as well as experienced riders. Riders will compete on identical 105hp F 900 R roadsters over nine rounds, each held at an iconic UK circuit including the Superbike World Championship event at Donington Park.
ABK is an award-winning, handcrafted Bavarian beer brand that has been brewing lager and ales for over 700 years in Kaufbeuren, Bavaria, Germany. The unwavering commitment to consistent quality has been at the very heart of the brand’s success since 1308, with only the finest, local ingredients of barley, hops, yeasts and the purest waters used. It is owned and distributed by ROKiT Drinks, which is part of ROKiT Group of Companies, the consumer products, technologies and studio content company co-founded by John Paul DeJoria and Jonathan Kendrick. ROKiT Drinks has a multi-national portfolio of outstanding and award-winning drinks, offering high quality and exceptional value.
ROKiT co-founder Jonathan Kendrick commented: "We're hugely pleased and proud for ABK Beer 0% to be the title partner of the inaugural BMW Motorrad F 900 R Cup, not only because it augments our tremendous partnerships with BMW Motorrad in both the World Superbike and British Superbike championships, but because it promises some extremely exciting races!"
Series Manager Steve Plater said: “I am delighted that we can announce ABK Beer 0% as the title sponsor of the new BMW Motorrad F 900 R Cup. There is a huge amount of anticipation for the opening round at Silverstone and to announce this on the eve of our first season just builds even more anticipation!”
The ABK Beer 0% BMW Motorrad F 900 R Cup starts at Silverstone this Easter weekend (April 7/8/9), for more information visit BMW-Motorrad.co.uk and www.rokit.com