The Knockhill round of the Bennetts British Superbike Championship marks the beginning of a partnership between security specialist Datatag and the well-established Lee Hardy Racing Kawasaki squad.
Datatag have added this highly visible sponsorship on the striking liveried Kawasaki ZX-10RR machine of rookie Brad Perie to support their other activities within the Bennetts BSB series.
Datatag have been involved in the series for a decade and have recently added the introduction of the Datatag Fast Start Award, with points racked up by each rider getting the holeshot and triggering the first sector checkpoint.
Team Owner Lee Hardy said: "I am excited to announce Datatag as a new team sponsor and I am really looking forward to working with them, this is a great opportunity to build a relationship with Kevin and all of the Datatag team.
“This deal will give the team a boost ahead of Knockhill this weekend and don’t forget the next round will be at the team’s local circuit of Snetterton."
Kevin Howells Managing Director at Datatag said: "I am very happy that Datatag is able to support Lee and his team in their efforts and look forward to seeing Brad progress as the season develops."
For more information about the wide range of Datatag products visit www.datatag.co.uk