Bennetts British Superbike Championship and Rock Oil announce two-year partnership extension

Bennetts British Superbike Championship and Rock Oil announce two-year partnership extension

30 November 2022

The Bennetts British Superbike Championship is delighted to announce an extended partnership with British manufacturer Rock Oil ahead of the new season. Series’ commercial and media rights holder, MSVR and the Warrington-based brand have confirmed a two-year extension to take the association into a total of ten seasons until the end of 2024.

Rock Oil’s association with Britain’s biggest motorsport Championship first began in 2015 and during the eight-year relationship has continued to build awareness and brand visibility in the UK and with export partners around the globe.

This new agreement will continue to showcase the Rock brand at each of the 11 rounds of the Bennetts British Superbike Championship, which includes a range of branding, experiential, hospitality and marketing rights. The partnership is highlighted further by a round sponsorship status in September for the ‘Rock Oil’ round at the company’s local circuit, Oulton Park.

Greg Hewitt Managing Director, Rock Oil said: “We're thrilled to extend the partnership and look forward to promoting the best domestic race series globally alongside the Rock Oil brand. On the track, Championships have gone to the final round in every season ensuring maximum exposure and quality racing up to the final chequered flag.

“We will continue to present different market sectors on our trackside advertising boards at the events and will have revised designs for the 2023 season. Whilst not easy to commit to commercial partnerships of this size in difficult economic times, we feel that it offers superb value for money and supports our sales force across the globe as we strive to continue to provide good value for money, high quality products. The relationship with MSV is integral to showcasing our technical prowess and commitment to quality - roll on the 2023 season!”

Bennetts British Superbike Championship Series Director Stuart Higgs commented: “It is fantastic that we can announce the extended partnership with Rock Oil for a further two years, maintaining the relationship with a constantly evolving British manufacturer. We continue to work together to showcase the Rock Oil brand, both trackside at events across the country and globally through our extensive broadcast package.”