The Bennetts British Superbike Championship and ZYN, the world’s number one nicotine pouch brand*, are delighted to announce their new partnership. For the remainder of this season and beyond, ZYN is supporting Bennetts BSB, as it seeks to inform adult nicotine users about this convenient, smoke-free alternative.
ZYN will go live at Bennetts BSB events this summer, and will include ZYN presents: Living the Moment, a showcase of jaw-dropping key highlights from each of this season’s remaining rounds so our audiences can relive the moment across Bennetts BSB’s official social media channels.
ZYN Director, Baris Ozcan, said “By working with the Bennetts British Superbike Championship, we’re helping to bring attention to a smoke-free alternative for smokers and existing adult nicotine users. Improving awareness and understanding of our premium ZYN nicotine pouches is key to our mission to switch adults away from cigarettes and delivering a smoke-free future. We look forward to a long and fruitful partnership that benefits the racing experience for Bennetts BSB huge base of adult fans.”
Bennetts British Superbike Championship Series Director, Stuart Higgs, said: “It’s always fantastic to welcome a new partner into the Bennetts BSB paddock. This demonstrates the strength of the platform we’re able to offer and I look forward to working with the ZYN team.”
*PMI reported global shipment volumes and in-market sales estimates of nicotine pouch units, from December 2023 to December 2024.
ZYN is not risk free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products