The Bennetts British Superbike Championship is delighted to announce a new official e-commerce partnership with global online marketplace eBay.
The new partnership will be showcased through multiple elements during each round of the hugely popular Bennetts BSB, including naming rights to the pit lane, the hub of activity throughout the event.
The all-new eBay - Bennetts BSB Sprint Series will highlight the teams and riders who perform strongly in the shorter first race at each round, opening the competitive racing action with an intense and fast-paced competition.
The new partnership also delivers the introduction of the new eBay Fast Forward Award, which will be presented at each event. The new accolade will recognise the individual riders who make the most improvement from their starting position to finishing position in each race.
eBay is renowned for connecting millions of buyers and sellers around the world and at Bennetts BSB events, the pit lane walk offers thousands of fans the opportunity to connect with the stars of the show. This highlight of the weekend for many of the trackside spectators will now also display the global brand, during the eBay Pit Walk.
Laura Richards, eBay Senior Business Development Manager - Vehicle Parts and Accessories:
“The Automotive team at eBay are delighted to be working in partnership with the Bennetts British Superbike Championship, the World’s premier domestic motorcycle racing series.
“With over 14 million motorcycle parts, accessories, and kit on ebay.co.uk, this is a brilliant opportunity to connect small businesses with the riding community - from novices to enthusiasts. So here’s to the fans, the riders, and a successful partnership going forward.”
Stuart Higgs, Bennetts British Superbike Championship, Series Director:
“I am delighted to announce our new partnership with eBay and it is fantastic to be collaborating with such a recognisable brand. We look forward to working with the Automotive Team to develop the partnership moving forward, whilst engaging with our global fan base and the wider motorcycle community to offer them an incredible range of products.”