Crescent started racing in BSB in 1996 when Managing Director Paul Denning entered the championship with team-mate Ian Cobby, securing some strong results in his rookie season before retiring from top-level racing. He decided to concentrate on developing the Crescent retail business and take on a new role as Race Team Manager. Crescent immediately made their mark in BSB, winning three British Supersport Championships and finishing runner-up in BSB on Suzuki machinery. The team then secured BSB champion John Reynolds and British Supersport Champion Karl Harris in 2002 and the squad created history by scoring the first ever win for an in-line 1000cc four-cylinder motorcycle in BSB.

JR was partnered by Yukio Kagayama in 2003 but broke his collarbone during qualifying at the opening round. He returned though and out-scored everyone in the second half of the season, ending up second in the final standings. Kagayama won three races during his inaugural year in BSB before a crash at Cadwell Park cut his season short by three races. The duo returned in 2004, with JR securing his third title while Kagayama returned to finish third in the series.

Denning moved to manage the factory Suzuki team in MotoGP in 2005 and Robert Wicks took over at the helm of Rizla Suzuki. Reigning champion JR injured himself in pre-season testing and that hampered his campaign until a crash at the final round saw him retire from the sport. After a disappointing start to the season by Scott Smart, he made way for James Haydon from round seven onwards. As the team developed the results improved and five podiums and a single pole position were the season highlights.

In 2006 the team signed Shane 'Shakey' Byrne and James Haydon; however the highlight of the season was Shakey's lone victory at Knockhill. He eventually finished sixth overall, with Haydon suffering an injury hit season further back in 15th.

For 2007 Chris Walker joined the team alongside reigning British Supersport champion Cal Crutchlow with Simon Buckmaster as the new Team Manager. The high points of the year included Silverstone when Walker took a third place and Crutchlow taking his maiden BSB pole position at Croft, with a third place finish at the final round at Brands Hatch.

Jack Valentine took up the role of Team Manager in 2008, with two new riders in Japanese Superbike Champion Atsushi Watanabe and 2007 Rookie of the Year Tom Sykes. Watanabe had a challenging season as he learnt the circuits and he finished 14th, whilst Sykes was a revelation challenging for the runner-up spot before ending the season in fourth.

For 2009 the team have signed Sylvain Guintoli, who leaves MotoGP to join the BSB grid. The 'Crazy Frog', as he nicknamed himself in an interview in BSB's media partner MCN, has already learnt the majority of the UK tracks over the winter and is gearing up for his debut season on the all-new Suzuki.