Rob McElnea has been a team manager since retiring from competitive racing after a racing career including wins at the Isle of Man TT, factory rides in the Grand Prix Championship and winning the British title with Loctite Yamaha in 1991. He has been the driving force behind the eight BSB titles won by the team.

The team were almost unstoppable in the late 90s, with the Cadbury's Boost Yamahas taking the top two spots in the Championship in 1996, 1997 and 1998 at the hands of Niall Mackenzie, James Whitham, Chris Walker and Steve Hislop. In 1999 the Yamaha team had a change of sponsor and the purple bikes switched to red with the backing of Virgin, with Mackenzie returning to defend his title onboard the all-new R7. However the team were unable to secure their fourth consecutive title and Mackenzie finished the season in seventh.

The following season Hislop returned to the Yamaha squad after a season with Kawasaki but he was unable to repeat his previous success, ending the year in seventh. For 2001 James Haydon was recruited to the team and secured fourth in the overall title chase whilst team-mate Jamie Robinson gave the team another top ten finish in the overall standings.

In the seasons that followed the team continued to secure top ten championship finishes with Steve Plater finishing fifth in 2002 and Gary Mason eighth in 2003. The Virgin Yamaha R6 Cup was launched by McElnea in 2003, with the champion rewarded a place in the BSB squad the following year. Tommy Hill was the maiden champion and in his debut BSB season a solid ninth place was enough to secure him a ride with the team the following year. In 2005 Hill was unable to replicate his top ten in the overall standings with a twelfth place finish, whilst team-mate Sean Emmett finished 15th. The new Virgin Yamaha R6 Cup champion, Richard Wren, was the third rider in the squad, but had a difficult season.

Hill was back in the familiar Virgin Yamaha colours for 2006, joined by new Cup champion Billy McConnell, with the pair finishing in eighth and 16th respectively. In 2007 Hill returned for his fourth consecutive season with the team, securing tenth place.

In 2008 Karl Harris joined the team to try and secure the first title for Yamaha since Niall Mackenzie in 1998, but a challenging season put 'Bomber' out of contention and it wasn't until round four at Donington Park that he was able to notch up the first points of the season.

In 2009 the Rob McElnea-managed team started the season with a three-pronged attack on the title, with Michael Rutter running in Node 4 colours whilst Chris Walker and Graeme Gowland ran in Motorpoint/Henderson livery. Rutter struggled to adapt to the all-new Yamaha and soon parted company with the team whilst Walker and Gowland continued to battle on for some top ten finishes. The riders scored a podium each, with Walker taking a third at Donington Park whilst Gowland repeated the feat at Mallory Park.

The Motorpoint Yamaha team then secured former World and British champion Neil Hodgson, who returned to the UK after a stint in AMA for 2010 to race alongside Dan Linfoot, who had his first experience on the Superbike at the final rounds of 2009. However it was a bitter-sweet season for McElnea's team as Hodgson crashed heavily at the opening round, aggrevating a shoulder injury that forced him into retirement.  The team ran several different riders in his place, including Ian Lowry and Andrew Pitt, but one of the revelations of the season was Loris Baz who rode for the team at the final three rounds. The former European Superstock champion equalled their best result of the season at the final event and ran within the top five during practice and qualifying.

For 2011 Baz returns for his first full season in BSB and is joined by James Westmoreland who steps up from the Fuchs-Silkolene British Supersport Championship to make his BSB debut.