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PR Racing announce new partnership with iForce ahead of 2021 season

The PR Racing team have announced a new sponsorship deal ahead of the 2021 Bennetts British Superbike Championship, completing a new partnership with iForce, a retail logistics and supply chain provider who specialise in ecommerce.

The Liverpool-based team are gearing up for their 20th anniversary season in the Superbike class this year and have doubled their presence on the grid, with Joe Francis returning alongside Bennetts BSB rookie Brad Jones.

The PR Racing team will be renamed iForce Lloyd & Jones BMW for their 2021 campaign as they also continue their long-term association with engineer merchants Lloyd & Jones, who specialise in supplying the off shore and mechanical engineering sectors.

Team Principal John Jameson commented: “It is fantastic news for our team that we can announce not only the continuation of our relationship with Lloyd & Jones, but also that we welcome iForce to the team for the 2021 Championship. We are really looking forward to the new season getting underway.”

Neil Weightman, iForce Commercial Director, added: “iForce is delighted to be involved with PR Racing and the Bennetts British Superbike Championship. Reflecting the fast pace of our industry and especially the dramatic changes we have seen over the last year, we look forward to working with PR to promote our brand and host our clients throughout the season.”

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