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McAMS to continue as title sponsor of Yamaha’s official team for fifth consecutive year

McAMS, the UK’s leading motorcycle accident management service, has agreed a deal to continue as the title sponsor of Yamaha’s official team in the British Superbike championship for a fifth consecutive year in 2021.

 The announcement comes after the team narrowly missed out on winning the 2020 Bennetts British Superbike crown with Jason O’Halloran taking the runner-up spot at Brands Hatch this weekend.

Having taken five victories and 12 further podiums, it marks McAMS Yamaha’s best year in the championship so far and a career-best result for both O’Halloran and team-mate Mackenzie.

McAMS first joined forces with Raceways Motorcycles when the then British Supersport squad stepped up to the Superbike class to be Yamaha’s official team in 2017. Since then, McAMS Yamaha has won ten Bennetts BSB races and stood on the podium 41 times. The relationship also saw Tarran Mackenzie win six consecutive British Supersport races in 2017 before moving on to Moto2 mid-season.

Forming part of Anexo Group PLC,Direct Accident Management, McAMS and the wider group have been helping people who have been involved in non-fault motorcycle, car and cycling accidents since the company was founded in 1996. Their relationship with Yamaha goes far beyond racing too, with much of their hire fleet featuring Yamaha motorcycles and scooters.

The deal makes McAMS one of the longest standing sponsors in the British Superbike paddock, having first joined the series as a supporting sponsor in 2014.

The 2021 McAMS Yamaha rider line-up will be announced in due course.

McAMS Sales Director, Valentina Slater said: “We are delighted to continue with Steve and the team at Raceways and Yamaha for a fifth year in 2021. This year has been incredible for the team, our best year yet in British Superbikes finishing runner-up with five victories and 17 podiums.

“Our relationship with the team is much more than a sticker on the bike and garage boarding, the whole team feel like family to us. McAMS as a brand has more than doubled in size since the start of our partnership and a lot of our success can be attributed to our sponsorship.

“The team has been on an upwards trajectory since we joined them in 2017 and after coming so close to winning the title this year, we can’t wait to come back and try again in 2021!”

Team Principal Steve Rodgers said: “2020 has been a challenging year in many ways, but McAMS stood by the team through the difficult lockdown period and that is what enabled us to go on to our best year yet in the superbike class.

“The guys at McAMS are more than just sponsors – they are key members of our team and over the last four years we have become great friends too. They are one of the most passionate sponsors in the paddock – they live and breathe the team. They celebrate with us when the times are good and they cry with us when the times are tough, as is the rollercoaster of British Superbike racing. I cannot wait to work with these guys for a fifth year in 2021.”

Country Manager, Yamaha Motor UK, Lee Neesham concluded: “We are delighted that McAMS will continue to back the official Yamaha Motor UK supported British Superbike team for a fifth consecutive year in 2021. The continuity of their support allows Steve and the team to go into the winter period with their focus on further development of the new YZF-R1.

"The success enjoyed by the team this season has shown that the latest version of this iconic bike is already very competitive and with a full calendar of races planned for next year, backing from McAMS and technical assistance from our world championship team they can be one of the strongest teams on the British Superbike grid.

"Our partnership with McAMS and Raceways goes far beyond the race track but it’s our shared passion for racing that bonds us when the flag drops and we can’t wait to see what the McAMS Yamaha team can achieve in 2021.”

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