HEL Performance will return as an Official Sponsor for a further two seasons following an extended agreement with MotorSport Vision Racing, the commercial rights holder of the Bennetts British Superbike Championship, marking their twelfth consecutive season in 2021.
The UK brand specialise in the manufacture of all stainless steel motorcycle brake lines and HEL Performance products are now available through local outlets in 72 countries across six of the seven continents.
HEL Performance will be showcased at each of the eleven rounds of Bennetts BSB, with trackside branding and their race support truck will feature within the paddock.
The sponsorship activation is enhanced further by the continuation of title rights of the British Junior Supersport Championship, as 2021 marks the second consecutive season of association with the class, which features young, upcoming racers.
HEL Performance owner Simon Lane said: “HEL Performance are delighted to renew our partnership with the Bennetts British Superbike Championship for a further two seasons, which takes us up to twelve seasons of sponsorship series.
“Being a part of the greatest domestic motorcycle championship in the world allows us to research and develop new products trackside, in addition to reaching our core customers who are race fans just like us. We have a real passion for motorcycle racing at HEL Performance and this sponsorship has given us so many highlights, so many championship wins, and made so many new friends in the paddock that the time has flown by. Here’s to continuing this relationship into the future as it just keeps getting better and better.
“Obviously we want to say a huge thank you to Stuart Higgs and the whole team at MSVR who have given us so many fantastic opportunities in the Championship and have enabled HEL Performance to grow into an internationally recognised brand. Lastly a big shout out to all those customers who have been with us on the journey – thank you all for your help, support and allegiance to the brand. We couldn’t have done this without you.”
Bennetts British Superbike Championship Series Director Stuart Higgs commented: “I am delighted that we can maintain our partnership with HEL Performance into a twelfth season. They also continue their title sponsor of the British Junior Supersport Championship, and this renewal shows their long-standing commitment to the series.”