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Completely Motorbikes sign new two-year partnership

Completely Motorbikes, the motorbike division of the Completely Motoring Group, has extended their official sponsor partnership with the Bennetts British Superbike Championship, after signing a new two-year agreement with the series’ commercial and media rights holder, MSVR.

Completely Motorbikes, the motorbike division of the Completely Motoring Group, is the home of over 700 new and premium used motorbikes across three sites, and began their partnership with Britain’s biggest motorsport series in 2019.

The sponsorship renewal ahead of the 25th anniversary season of the championship follows recent expansion from Completely Motorbikes, including a brand New Super Unit in Hinckley, which features over 37,000 square feet of used motorbikes.

The new site follows the success of Completely Motorbikes in Staverton, a Yamaha specialist with over 400 new and used bikes on site. Meanwhile Completely Motorbikes in Worcester offers the full range of new Kawasaki models in stock, together with a fully equipped clothing and accessories department, plus new Kawasaki sales, used bike sales and a full-time service workshop.

Completely Motorbikes will have an increased presence in the championship this season with branding and communications assets, which will also feature a team and brand ambassador partnership, to be revealed ahead of the season.

The 2021 season will also feature The Completely Motorbikes 100, a double header round of the Pirelli National Superstock Championship at Thruxton on 5/6 June.

Robert Ayland, Group Managing Director said, “Our brand new state of the art distribution centre in Hinckley will hold 1,500 machines in the near future. We have partnered with BSB for two seasons, increasing our nationwide profile through the world’s best domestic motorcycle race series. I look forward to being at the circuits over the next two years continuing to promote ourselves to existing and potential future customers.”

Bennetts British Superbike Championship Series Director Stuart Higgs commented: “I am delighted that we have been able to extend our partnership with Completely Motorbikes for a further two seasons. They are a company who have continued to expand since we first worked together in 2019 and it is fantastic to see how much they have grown during this partnership. The team behind Completely Motorbikes have so much passion for the series and I looking forward to working together for the next two years.”

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